The real estate market is very competitive, and Dalton Elite knew that they needed a new website to ensure that they could stay up to date. They called us at Rank Advisor, and we began the process of designing a new website that both would fulfill their needs now and work for them in the future as they grow their real estate business. In addition, they wanted to increase their social media presence, as this is becoming the most valuable marketing tool.
One of the largest challenges was how to create a site that would constantly change, as listings continually come and go. We used a mix of black, gold, and white on the site, which gives a touch of professionalism while still being eye-catching and fun. Easy-to-read fonts and clear navigation makes the Dalton Elite site simple to use for even the most novice of website users.
Rank Advisor took an older site that looked very static and made it a brighter, more transition-filled site with more movement and energy. This keeps the eye moving, which helps maintain the attention of the prospective customers that visit. After the site was perfect and ready to go, we turned our focus to beefing up their social media presence. With some updates and tweaks, their social media tools were ready to go, and Dalton Elite has seen quite a difference in their traffic on their site.